How to get mo’ better results when making outbound calls…

Making outbound calls?

Not getting great results?

Here’s reason 37 your outbound calls are going over like a fart in church.

Let me know if this sounds familiar…

You dial and dial and dial…

You finally get someone on the phone…

They let your prattle off the opening of your script…

You conclude — as you’ve been poorly taught — with a weak, fatuous, surface-level question…

The prospect replies…

Regardless of how he replies, you reply with some variance of…
— “Oh wow!”
— “Oh, cool!”
— “Awesome!”
— “Excellent!”
— “Gotcha!”
— “Awesome! Excellent! Gotcha!”
— “Epic! Wow! Cool!”

Followed by…

“So I’m just curious…”

Sound familiar?

Don’t get me wrong.

I’m 100% in favor of scripts.

But you must own it…internalize it…merge it with natural curiosity and empathy, and a desire to help the person on the other end of the phone…to serve them.

That requires you to listen…completely…without judgment…without a ready response.

When your prospect feels heard, they’ll open up because they trust you.

Life as a salesperson gets quite easy when your prospect trusts you.

Market like you mean it.
Now go sell something.